This initiative promotes the principle of inclusion of persons with disabilities in mainstream society to promote the positive and realistic image of persons with disabilities this enables mutual understanding and respect for the benefit of all social attitudes and behaviors, for example, there is an assumption that people with disabilities do not work or have children and therefore do not need accessible transport or parenting support; or that because a disabled person has a physical or sensory loss they will also have a learning/intellectual disability; or the behavior of some people with autism e.g. lack of eye contact may be misinterpreted as being unfriendly.

Discrimination can result in people being marginalized and devalued. WSA focus on raising awareness among persons with disabilities themselves about their rights, their abilities, and the need to co-create with relevant stakeholders to be productive and contribute to society.